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CSR Communications

Content :

Social responsibility
CSR Communications

Through our varied initiatives we are impacting lives, evoking meaningful change, and communicating key causes and activities.

Sanofi's 3BL Page: A CSR-Specific Platform for Today's World

3BL Media, a CSR-focused newswire, is our primary tool for communicating to external stakeholders about CSR and the impact we're having. On Sanofi's 3BL page we post relevant, timely videos, news, and media items. We go beyond traditional press releases, using flexible media release (FMR) formats such as articles, summaries and blogs related to our campaigns in America and around the world. We source content from our YouTube channel, our business websites and Intranet, social media, and each other. Every piece covers topics related to one or more of our four CSR pillars–Patient, People, Ethics, and Planet–and tells a compelling story, with concrete examples of how we're making important breakthroughs, connecting patients to resources and, ultimately, saving lives.

Expressive Content Leads to Impressive Results

Our communication efforts have not gone unnoticed. People are engaging with our relevant content. Views and clicks of the FMRs we've posted have consistently performed well above benchmarks. By keeping information current and dynamic, we're attracting the interest to advance our most important objectives.


US.COR.16.12.001

Last update: January 06, 2017