Sanofi Serves Up Protection at USA Pickleball National Championships
As thousands of players and fans gathered for the Oceanview USA Pickleball National Championships, Sanofi brought an important health conversation to one of the country's fastest-growing sports, helping attendees stay informed about COVID-19 vaccination options.
Through the Serve Up Protection campaign, Sanofi shared educational resources and encouraged older adults to understand their potential COVID-19 risk and speak with their healthcare providers.
Pickleball enthusiast and television personality Kathy Swarts joined the campaign, sharing her perspective on staying active, prioritizing her health and making informed vaccination decisions.
I enjoy pickleball because it keeps me active and connected to a great community. I've also seen firsthand the impact COVID-19 can have, which is why I wanted to be part of Serve Up Protection. The campaign encourages people to learn more about their potential risk from COVID-19, understand their vaccination options, and have informed conversations with their healthcare providers.
Kathy Swarts
Pickleball enthusiast, Celebrity Influencer and Former Golden Bachelorette Contestant.
Bringing health education beyond the doctor's office
Pickleball brings people together around active, healthy living. Serve Up Protection builds on that connection, bringing trusted health education into the community and making information more accessible and relevant to everyday life.
A trusted voice from the pickleball community
Throughout Nationals, Kathy spent time engaging with attendees and participating in campaign activities, using her platform to encourage people to stay informed about their health.
Her message reflected a simple but important reality: staying active and healthy go hand in hand.
By sharing her own perspective, Kathy helped spark meaningful conversations about healthy aging, COVID-19 risk, and the importance of talking with a healthcare provider about vaccination options.
Connecting with communities through conversation
The activation also reflected a broader goal of the Serve Up Protection campaign: helping bring health education into the communities and activities people enjoy most.
Sanofi team members engaged directly with players, fans, and community members throughout the event, creating opportunities to answer questions, provide resources, and better understand the information needs of those they serve.
We know health conversations can be more meaningful when they happen in the communities and spaces people already enjoy. Serve Up Protection gives us an opportunity to meet people where they are, share helpful resources and encourage conversations that can help people make informed decisions about their health.
Those conversations reinforced the value of making reliable health information available in real-world settings where it can have the greatest impact.
Sanofi team members joined Kathy Swarts and the pickleball community at Nationals to help bring Serve Up Protection to life.
Continuing the conversation
While Nationals provided an important opportunity to engage with the pickleball community, the campaign extends beyond a single event. Sanofi continues to encourage older adults to learn more about COVID-19, understand their vaccination options, and have informed conversations with their healthcare providers.
By combining community engagement with education, the campaign is helping to empower people to take an active role in their health, both on and off the court.
Explore More
Serve Up Protection
Find NUVAXOVID Near You
